Right now, there is a $30+ billion market for CRM software in the business world. It’s the fastest growing segment in the software industry. In fact, Gartner expects the CRM market to generate as much as $37 billion in annual revenue by 2017. Do you know why? It isn’t because software is cool and trendy; it’s because CRM software is the foundation for a platform that generates business insights to optimize sales funnels, manage customer relationships, and otherwise pivot business initiatives toward greater revenue streams. To put it simply, it isn’t the software that’s valuable so much as it is the insights that software, when properly configured, can deliver. Insights build businesses, and as such, insights are worth their weight in gold.
This is particularly true for the security and surveillance industry. In the security and surveillance industry, insights are the difference between an expensive pile of shiny electronic gadgets that delivers nothing more than a false sense of self-assurance to business owners, and an actual, results-driven platform that provides meaningful protection to properties and facilities.
Thankfully, using insight to improve surveillance is something Pro-Vigil has gotten really good at over the last several years. How do we do it? We’re experts in security hardware specifically, and security industry best practices generally, but that’s not quite enough. Because we serve a broad range of clients in construction, oil & gas, property management, automobile dealerships, marine dealerships, RV dealerships, and more, we also make it our business to understand the nuances of our clients’ industries as well. By pairing our innate expertise in security, with a cultivated understanding of our clients’ industries, we deliver comprehensive security insights. Those insights are what set us apart from our competitors. To date, Pro-Vigil is an active member of the following industry associations.
The Associated General Contractors of America (AGC)
Associated Builders and Contractors Inc. (ABC)
National Apartment Association (NAA)
Building Owners and Managers Association International (BOMA)
National Independent Automobile Dealers Association (NIADA)
National Automobile Dealers Association (NADA)
Marine Retailers Association of America (MRAA)
National RV Dealers Association — (RVDA)
National Alliance of Buy Here Pay Here Dealers (BHPH)
As a matter of fact, Pro-Vigil invests more than a quarter of a million dollars per year just in annual association membership dues. That’s not counting other expenses involved with supporting the hundreds of events hosted by these associations. None of our competitors support and participate in these associations with the same enthusiasm as Pro-Vigil. We don't just pay the fees; we attend the events. We pay for members to participate in association functions. We donate to the causes, and sit on a number of association boards. Above all else, participation in all those various industry associations gives Pro-Vigil market intelligence. When the American Society for Industrial Security (ASIS) released their groundbreaking, comprehensive 2013 study on the security market, they agreed, saying, “Market intelligence is a must-have tool for all security directors planning their departmental and personnel budgets and resource needs, as well as for industry suppliers planning their marketing and product growth.” Pro-Vigil’s market intelligence is how we deliver more than just hardware; it’s how we deliver insights.
And as we know, insights are the key to success.